gtm-mcp-server

概述

这是一个设计良好的MCP服务器，通过模型上下文协议将AI助手连接到Google Tag Manager。它允许用户通过自然语言命令管理GTM容器，无需手动导航GTM界面。服务器实现了OAuth身份验证，提供全面的标签、触发器和容器管理功能，以及AI驱动的工作流程，如容器审计和跟踪计划生成。

试试问 AI

装完之后，这里有 5 个你可以让 AI 做的事：

• list_accounts

  List all GTM accounts

  试试:List all my GTM accounts试试:Show me my GTM account list
• list_containers

  List containers in an account

  试试:List all containers in my GTM account试试:Show me containers for account XYZ
• list_workspaces

  List workspaces in a container

  试试:List workspaces in my main container试试:Show me all workspaces for container ABC
• list_tags

  List all tags in a workspace

  试试:List all tags in my workspace试试:Show me all tags in the ecommerce container
• get_tag

  Get tag details by ID

  试试:Get details for tag GTM-XXXX试试:Show me information about tag 12345
• list_triggers

  List all triggers

  试试:List all triggers in my workspace试试:Show me all triggers for the container
• get_trigger

  Get trigger details by ID

  试试:Get details for trigger GTM-YYYY试试:Show me information about trigger 67890
• list_variables

  List all variables

  试试:List all variables in my workspace试试:Show me all variables in the container
• get_variable

  Get variable details by ID

  试试:Get details for variable GTM-ZZZZ试试:Show me information about variable 54321
• list_folders

  List folders in a workspace

  试试:List all folders in my workspace试试:Show me the folder structure
• get_folder_entities

  Get tags/triggers/variables in a folder

  试试:Show me all tags in the Ecommerce folder试试:List triggers in the Form Submission folder
• list_built_in_variables

  List enabled built-in variables in a workspace

  试试:Show me all enabled built-in variables试试:List what built-in variables are active

可对比工具

安装

{
  "mcpServers": {
    "gtm": {
      "url": "https://mcp.gtmeditor.com/authorize"
    }
  }
}

claude mcp add -t http gtm https://mcp.gtmeditor.com

gemini mcp add --transport http --url https://mcp.gtmeditor.com gtm

git clone https://github.com/paolobietolini/gtm-mcp-server.git
cd gtm-mcp-server
cat > .env << 'EOF'
GOOGLE_CLIENT_ID=your-client-id.apps.googleusercontent.com
GOOGLE_CLIENT_SECRET=your-client-secret
JWT_SECRET=$(openssl rand -base64 32)
BASE_URL=http://localhost:8080
EOF
docker compose up -

FAQ

支持哪些身份验证方法？

服务器支持OAuth 2.1与PKCE进行用户身份验证，以及服务账户模式进行编程/团队访问。

可以自托管服务器吗？

是的，服务器可以通过Docker、Google Cloud或其他基础设施进行自托管，同时支持OAuth和服务账户身份验证选项。

Hacker News 讨论

开发者社区最近的相关讨论。

• Show HN: GTM MCP Server- Let AI Manage Your Google Tag Manager Containers▲ 1
  帖子 by paolobietolini · 2026-02-07

gtm-mcp-server 对比