meta-ads-mcp

概述

这个 MCP 服务器通过 135 个工具提供对 Meta 广告平台的全面访问，涵盖从创建广告活动到性能分析的完整广告流程。它支持所有主要广告操作，包括广告活动、广告集和广告管理、创意开发、受众定向、目录管理和详细报告。服务器通过 MCP 协议暴露工具，提供广告账户概览、活动摘要和支出数据的资源，以及常用广告工作流程的有用提示。

试试问 AI

装完之后，这里有 7 个你可以让 AI 做的事：

• create_campaign

  Create a new Facebook or Instagram ad campaign

  试试:Create a new Facebook ad campaign for summer sale targeting women aged 25-35试试:Set up an Instagram campaign to promote new hiking products
• get_campaign_insights

  Get performance metrics for a specific ad campaign

  试试:Show me the performance metrics for my summer campaign试试:How did my Instagram campaign perform last week
• create_creative

  Create a new ad creative with images, videos, or carousel format

  试试:Create a carousel creative with 5 product images试试:Make a video creative for my new hiking ad
• create_custom_audience

  Create a custom audience from existing customers or website visitors

  试试:Create a custom audience from my email subscribers试试:Build an audience of people who visited my product pages
• create_lookalike_audience

  Create a lookalike audience similar to an existing custom audience

  试试:Create a lookalike audience similar to my best customers试试:Build a 1% lookalike based on my email list
• search_ad_library

  Search Meta Ad Library for competitor ads

  试试:Search for competitor ads in the hiking gear niche试试:Find ads from Nike targeting running enthusiasts
• create_async_report

  Create an asynchronous report for large date ranges

  试试:Generate a performance report for the last 30 days试试:Create a report of all ad spend by campaign
• create_rule

  Create automated rules to manage ad campaigns

  试试:Create a rule to pause ads with ROAS below 2试试:Set up a rule to increase budget when CPA drops below $5
• upload_image

  Upload an image to be used in Facebook or Instagram ads

  试试:Upload my product image for the summer sale ad试试:Add my company logo to the ad creative
• create_catalog

  Create a product catalog for dynamic product ads

  试试:Create a product catalog for my online store试试:Set up a catalog with all hiking gear products
• send_conversion_event

  Send server-side conversion events via the Conversions API

  试试:Track a purchase conversion from my website试试:Send a conversion event when someone signs up
• create_experiment

  Create an A/B test experiment to compare ad performance

  试试:Create an experiment to test two different ad creatives试试:Run an A/B test between different audience targeting options

可对比工具

安装

{
  "mcpServers": {
    "meta-ads": {
      "command": "npx",
      "args": ["-y", "@mikusnuz/meta-ads-mcp"],
      "env": {
        "META_ADS_ACCESS_TOKEN": "your-access-token",
        "META_AD_ACCOUNT_ID": "123456789",
        "META_APP_ID": "your-app-id",
        "META_APP_SECRET": "your-app-secret",
        "META_BUSINESS_ID": "your-business-id",
        "META_PIXEL_ID": "your-pixel-id"
      }
    }
  }
}

FAQ

这个 MCP 服务器需要什么权限？

您的 Meta 访问令牌需要权限，例如广告操作需要 'ads_management'，洞察数据需要 'ads_read'，业务工具需要 'business_management'，线索数据需要 'leads_retrieval'，产品目录需要 'catalog_management'，以及线索表单需要 'pages_read_engagement'。

我可以用这个服务器创建和管理 Instagram 广告吗？

是的，这个 MCP 服务器通过 Meta 营销 API 支持 Facebook 和 Instagram 广告，包含创建和管理 Instagram 广告、广告集、活动和创意的工具。

meta-ads-mcp 对比