gtm-mcp-server

Overview

This is a well-designed MCP server that connects AI assistants to Google Tag Manager via the Model Context Protocol. It allows users to manage GTM containers through natural language commands, eliminating the need to navigate the GTM interface manually. The server implements proper OAuth authentication and provides comprehensive tag, trigger, and container management capabilities along with AI-powered workflows like container audits and tracking plan generation.

Try asking AI

After installing, here are 5 things you can ask your AI assistant:

• list_accounts

  List all GTM accounts

  Try:List all my GTM accountsTry:Show me my GTM account list
• list_containers

  List containers in an account

  Try:List all containers in my GTM accountTry:Show me containers for account XYZ
• list_workspaces

  List workspaces in a container

  Try:List workspaces in my main containerTry:Show me all workspaces for container ABC
• list_tags

  List all tags in a workspace

  Try:List all tags in my workspaceTry:Show me all tags in the ecommerce container
• get_tag

  Get tag details by ID

  Try:Get details for tag GTM-XXXXTry:Show me information about tag 12345
• list_triggers

  List all triggers

  Try:List all triggers in my workspaceTry:Show me all triggers for the container
• get_trigger

  Get trigger details by ID

  Try:Get details for trigger GTM-YYYYTry:Show me information about trigger 67890
• list_variables

  List all variables

  Try:List all variables in my workspaceTry:Show me all variables in the container
• get_variable

  Get variable details by ID

  Try:Get details for variable GTM-ZZZZTry:Show me information about variable 54321
• list_folders

  List folders in a workspace

  Try:List all folders in my workspaceTry:Show me the folder structure
• get_folder_entities

  Get tags/triggers/variables in a folder

  Try:Show me all tags in the Ecommerce folderTry:List triggers in the Form Submission folder
• list_built_in_variables

  List enabled built-in variables in a workspace

  Try:Show me all enabled built-in variablesTry:List what built-in variables are active

Comparable tools

Installation

{
  "mcpServers": {
    "gtm": {
      "url": "https://mcp.gtmeditor.com/authorize"
    }
  }
}

claude mcp add -t http gtm https://mcp.gtmeditor.com

gemini mcp add --transport http --url https://mcp.gtmeditor.com gtm

git clone https://github.com/paolobietolini/gtm-mcp-server.git
cd gtm-mcp-server
cat > .env << 'EOF'
GOOGLE_CLIENT_ID=your-client-id.apps.googleusercontent.com
GOOGLE_CLIENT_SECRET=your-client-secret
JWT_SECRET=$(openssl rand -base64 32)
BASE_URL=http://localhost:8080
EOF
docker compose up -

FAQ

What authentication methods are supported?

The server supports OAuth 2.1 with PKCE for user-based authentication and Service Account mode for programmatic/team-based access.

Is it possible to self-host the server?

Yes, the server can be self-hosted via Docker, Google Cloud, or other infrastructure with both OAuth and Service Account authentication options.

On Hacker News

Recent discussion from the developer community.

• Show HN: GTM MCP Server- Let AI Manage Your Google Tag Manager Containers▲ 1
  Story by paolobietolini · 2026-02-07

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