meta-ads-mcp

Overview

This MCP server provides comprehensive access to Meta's advertising platform through 135 tools that cover the full advertising workflow from campaign creation to performance analysis. It supports all major advertising operations including campaign, ad set, and ad management, creative development, audience targeting, catalog management, and detailed reporting. The server exposes tools via MCP protocol with resources for ad account overview, campaigns summary, and spending data, plus helpful prompts for common advertising workflows.

Try asking AI

After installing, here are 7 things you can ask your AI assistant:

• create_campaign

  Create a new Facebook or Instagram ad campaign

  Try:Create a new Facebook ad campaign for summer sale targeting women aged 25-35Try:Set up an Instagram campaign to promote new hiking products
• get_campaign_insights

  Get performance metrics for a specific ad campaign

  Try:Show me the performance metrics for my summer campaignTry:How did my Instagram campaign perform last week
• create_creative

  Create a new ad creative with images, videos, or carousel format

  Try:Create a carousel creative with 5 product imagesTry:Make a video creative for my new hiking ad
• create_custom_audience

  Create a custom audience from existing customers or website visitors

  Try:Create a custom audience from my email subscribersTry:Build an audience of people who visited my product pages
• create_lookalike_audience

  Create a lookalike audience similar to an existing custom audience

  Try:Create a lookalike audience similar to my best customersTry:Build a 1% lookalike based on my email list
• search_ad_library

  Search Meta Ad Library for competitor ads

  Try:Search for competitor ads in the hiking gear nicheTry:Find ads from Nike targeting running enthusiasts
• create_async_report

  Create an asynchronous report for large date ranges

  Try:Generate a performance report for the last 30 daysTry:Create a report of all ad spend by campaign
• create_rule

  Create automated rules to manage ad campaigns

  Try:Create a rule to pause ads with ROAS below 2Try:Set up a rule to increase budget when CPA drops below $5
• upload_image

  Upload an image to be used in Facebook or Instagram ads

  Try:Upload my product image for the summer sale adTry:Add my company logo to the ad creative
• create_catalog

  Create a product catalog for dynamic product ads

  Try:Create a product catalog for my online storeTry:Set up a catalog with all hiking gear products
• send_conversion_event

  Send server-side conversion events via the Conversions API

  Try:Track a purchase conversion from my websiteTry:Send a conversion event when someone signs up
• create_experiment

  Create an A/B test experiment to compare ad performance

  Try:Create an experiment to test two different ad creativesTry:Run an A/B test between different audience targeting options

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Installation

{
  "mcpServers": {
    "meta-ads": {
      "command": "npx",
      "args": ["-y", "@mikusnuz/meta-ads-mcp"],
      "env": {
        "META_ADS_ACCESS_TOKEN": "your-access-token",
        "META_AD_ACCOUNT_ID": "123456789",
        "META_APP_ID": "your-app-id",
        "META_APP_SECRET": "your-app-secret",
        "META_BUSINESS_ID": "your-business-id",
        "META_PIXEL_ID": "your-pixel-id"
      }
    }
  }
}

FAQ

What permissions are required for this MCP server?

Your Meta access token needs permissions such as 'ads_management' for campaign operations, 'ads_read' for insights, 'business_management' for business tools, 'leads_retrieval' for lead data, 'catalog_management' for product catalogs, and 'pages_read_engagement' for lead forms.

Can I create and manage Instagram ads with this server?

Yes, this MCP server supports both Facebook and Instagram advertising through the Meta Marketing API, with tools for creating and managing Instagram ads, ad sets, campaigns, and creatives.

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