adloop

Overview

AdLoop is a comprehensive MCP server focused on Google Ads and Google Analytics 4 (GA4) management. It offers 43 tools covering diagnostics, GA4 reads, Google Ads reads, cross-referencing, tracking validation, planning, and Google Ads write operations. The server includes safety mechanisms like two-step writes, budget caps, audit logging, and automatic pausing of new campaigns. It's built from real usage scenarios and includes orchestration rules that teach AI how to combine tools effectively.

Try asking AI

After installing, here are 5 things you can ask your AI assistant:

• health_check

  Test OAuth, GA4, and Ads connectivity in one call

  Try:Check my connection to Google Ads and GA4Try:Are all my API connections working?
• run_ga4_report

  Generate custom reports for sessions, users, conversions, and page performance

  Try:Show me website sessions and conversions for last weekTry:What was our bounce rate for product pages this month?
• get_campaign_performance

  Get campaign metrics including impressions, clicks, cost, and conversions

  Try:How did my summer campaign perform last month?Try:Which campaigns had the highest CPA?
• get_search_terms

  Get actual search queries that triggered ads before clicks

  Try:Show me the search terms that triggered my ads last weekTry:Find irrelevant search terms that wasted my budget
• analyze_campaign_conversions

  Map Ads clicks to GA4 sessions to diagnose conversion gaps

  Try:Why did conversions drop on my campaign last week?Try:Compare paid vs organic conversion rates
• validate_tracking

  Compare event names in codebase vs what GA4 actually records

  Try:Check if my purchase events are reaching GA4Try:Find tracking events that aren't firing properly
• draft_campaign

  Create a new campaign structure with budget, ad groups, and keywords

  Try:Create a new search campaign for shoes with $50 daily budgetTry:Draft a campaign targeting running shoes with manual CPC
• draft_responsive_search_ad

  Create a responsive search ad with headlines and descriptions

  Try:Create an ad for summer running shoes with 3 headlines and 2 descriptionsTry:Draft an ad for our new hiking shoe collection
• add_negative_keywords

  Add negative keywords to prevent showing ads for irrelevant searches

  Try:Add 'free' as negative keyword to my shoe campaignTry:Block searches for used shoes in my new shoe campaign
• discover_keywords

  Find new keyword ideas using Google Ads Keyword Planner

  Try:Find keywords related to running shoesTry:Suggest keywords based on competitor website example.com
• estimate_budget

  Forecast clicks and cost for keywords using Keyword Planner

  Try:Estimate budget for 100 keywords for running shoes in USTry:How much would it cost to target 50 high-intent keywords?
• landing_page_analysis

  Analyze landing page performance joining ad URLs with GA4 data

  Try:Which landing pages get clicks but no conversions?Try:Show me pages with high bounce rates from paid traffic

Comparable tools

Installation

{
  "mcpServers": {
    "adloop": {
      "command": "python",
      "args": ["-m", "adloop"],
      "env": {}
    }
  }
}

FAQ

What safety features does AdLoop include?

AdLoop includes two-step writes, budget caps, audit logging, automatic pausing of new campaigns, and GDPR consent awareness. It also prevents harmful combinations like Broad Match + Manual CPC bidding.

Can I use AdLoop with other AI assistants besides Claude?

AdLoop is an MCP server compatible with any MCP client, but the provided configuration examples are specifically for Claude Desktop.

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