clawfu-skills

Overview

ClawFu Skills is an MCP server that provides access to 175 expert marketing methodologies from renowned authorities like Dunford, Schwartz, Cialdini, and others. Each skill is structured as a markdown file following the Agent Skills standard, containing clear instructions on when to apply each methodology and the steps to execute it. The server covers 28 categories including content creation, strategy, audio production, automation, SEO, and more.

Try asking AI

After installing, here are 5 things you can ask your AI assistant:

• copywriting

  Expert copywriting methodology using Schwartz's framework

  Try:Write compelling product copy for a new appTry:Improve this marketing email using Schwartz's principles
• positioning

  Master product positioning using April Dunford's 5+1 framework

  Try:Help position our new fitness trackerTry:Refine our messaging to differentiate from competitors
• persuasion

  Apply Cialdini's principles of influence and persuasion

  Try:Create persuasive messaging for our subscription serviceTry:Design a campaign using influence principles
• competitive_analysis

  Perform strategic competitive analysis using Porter's framework

  Try:Analyze our competitors in the SaaS marketTry:Create a competitive positioning map
• storytelling

  Apply StoryBrand methodology to effective brand storytelling

  Try:Craft a brand story for our companyTry:Rewrite our website copy following StoryBrand principles
• negotiation

  Use Voss's tactical empathy framework for negotiation

  Try:Prepare for a partnership negotiationTry:Draft opening remarks for a contract negotiation
• seo_writing

  Create SEO-optimized content following best practices

  Try:Write an SEO-friendly blog post about AI toolsTry:Optimize our product page for search engines
• brand_strategy

  Develop comprehensive brand strategy using Neumeier's approach

  Try:Create a brand identity for our new startupTry:Refine our brand positioning and messaging
• sales_narrative

  Craft compelling sales narratives using Dunford's methodology

  Try:Develop a sales story for our enterprise softwareTry:Create a value proposition for our consulting service
• podcast_production

  Produce podcasts following Ira Glass's storytelling framework

  Try:Plan episodes for our business podcastTry:Edit an interview to highlight key insights
• a_b_testing

  Design and analyze A/B tests for marketing optimization

  Try:Create an A/B test for our website layoutTry:Analyze results from our recent marketing campaign test
• email_writing

  Write effective marketing and sales emails

  Try:Draft a cold email to potential clientsTry:Create a promotional email for our new product

Note: Tool names inferred from the category list and skill descriptions rather than an explicit MCP tools section. The README describes 175 marketing skills but doesn't specify exact MCP tool names or parameters.

Comparable tools

Installation

npx @clawfu/mcp-skills

{
  "mcpServers": {
    "clawfu": {
      "command": "npx",
      "args": ["@clawfu/mcp-skills"]
    }
  }
}

git clone https://github.com/guia-matthieu/clawfu-skills.git
# Then use --add-dir or copy to ~/.claude/skills/

FAQ

What skills are included in the ClawFu library?

175 expert marketing methodologies across 28 categories including content creation, strategy, audio production, automation, SEO, sales, and more.

How are the skills structured?

Each skill is a markdown file following the Agent Skills standard, with a description that tells agents when to use the skill, and a body providing the full methodology with frameworks, steps, examples, and output format.

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